Campaign Lift Measurement

NBCU Brand Measurement certification

1. brand lift
2. purchase intent
3. brand awareness

Brand Measurement Partners

1. Dynata
2. Kantar
3. LoopMe
4. Lucid
5. MarketCast
6. Disqo

NBCU: Measurement that quantifies the extent to which individual media campaigns influence incremental brand lift across metrics like brand awareness, favorability, and purchase intent

Included in our evaluation criteria:

1. Data quality such as strength of the survey solution and exposure inputs
2. Solution readiness such as analytics, deliverables, and market presence

Amazon Ads:

1. Services
1. Media planning and buying
1. Campaign management and optimization
2. Measurement
1. Audio measurement
2. Video measurement
3. Audience measurement
4. Audience verification
5. Brand measurement
6. Advertising effectiveness
7. Reporting and analytics
3. Other services
1. Data integration
2. Products
1. Ad products
1. Sponsored Brands
2. Sponsored Display
3. Video ads
4. Audio ads
2. Ad Tech
1. Amazon DSP
2. Amazon Ad